Principal Product Designer

Data-driven Designs • Design Systems • Cross-functional Collaboration

www.shuhochan.com

[email protected]

LinkedIn

Experience

Principal Product Designer kfzteile24 GmbH • 2021-Present • Berlin

Leveraged data and research to optimise products, boosting conversion rates by up to 7% and positive customer sentiment by 8%. Collaborated with cross-functional teams to define product vision and strategy, proposing and validating designs that enhanced the user experience.

Led the creation of a design system, iterated it with a team of 6 designers, adopted by 3 squads, and key to a successful rebrand across apps and web.

UX / UI Designer Factory Works GmbH • Jan - Dec 2020 (1yr) • Berlin

Led the complete redesign and rebrand of a web product, collaborating with cross-functional teams to define the product vision. Managed iterative processes to strategically integrate multiple additional products.

UX / UI Designer ONDIGO GmbH • Nov 2017 - Dec 2019 (2 yrs 2 mos) • Berlin

Worked on diverse agency projects across brand and web product, crafted designs from concept to pixels. In addition, created corporate identity, style guides and pattern libraries.

UX / UI Designer Dr. Förster AG • Feb 2016 - Oct 2017 (1yr 9 mos) • Berlin

Worked on two e-commerce brands and supported both UX and performance marketing, through data and research to enhanced conversion rate.

Graphic Designer KEE Private Members Club • Dec 2012 - Sep 2015 (2 yrs 10 mos) • Hong Kong

Designed digital communications, publications and event decorations for over 100 events range from music, lifestyle, gastronomy to charity.

Certifications

Management: Strategy and Tactics Data-Driven Design: Quantitative Research for UX Interaction Design Foundation, 2022

Design Systems and Pattern Libraries DesignOps: Scaling UX Design and User Research Nielsen Norman Group, 2021

Skills

Design Skills & Knowledge

• Interaction & UI Design
• UX Design
• Visual Design
• Prototyping
• Design Systems
• Conceptual & System Thinking
• UX Research & Testing
• Data analysis
• Web & Mobile Familiarity
• Basic Tech Acumen (HTML, CSS)

Leadership & Teamwork

• Ownership
• Partnerships building
• Strategic Planning & Organising
• Mentoring

Professional Traits

• Cross-functional Collaboration
• Customer Focus
• High Work Standards
• Detail-oriented
• Problem Solving
• Self Starter & Continuous Growth

Tools

Figma, Sketch, Adobe Creative Suite, Lottie, Miro, Maze, Google Suite

Education

Bachelor of Arts Applied and Media Art Hong Kong Polytechnic University 2010 - 2012

Higher Diploma Multimedia Design and Technology Hong Kong Polytechnic University 2008-2010